What is Google AdWords?.
Google AdWords is a cost effective way of promoting your business to a captive audience. In its simplest form it works by words or phrases related to your business which are contained either in your website name, advert or the text embedded within the website itself.
Why use Google AdWords?.
Trained members of staff who can monitor your Google AdWord campaign can potentially not only save you money on advertising but a good campaign can start seeing an increase in revenue within a couple of months by anything up to 20%.
Benefits.
- Create your own ads.
- Attract a new customer base.
- Pay only with results.
- Start with any budget.
- Target your ads locally.
Google AdWords Training
Within the one day workshop you will cover such areas as:.
- Setting up an AdWords account.
- Creating Ads and Ad groups.
- Using analytics with AdWords.
- Performance Monitoring and Reporting.
- Conversation Tracking.
- Positive and Negative keywords Working with campaigns.
- Managing bids and budgets.
- Understanding impressions and click through rates.
There’s an old marketing adage, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half!” With Google AdWords, every single aspect of your marketing campaign is measurable, right down to the number of clicks, number of impressions, click through rate (CTR), number of conversions, conversion rate, cost per click (CPC), cost per acquisition (CPA), etc. It’s very easy to measure your return on investment (ROI). Having a dedicated team regularly optimizing your campaigns, fine tuning keywords/ads/ad groups will ensure your metrics improve over time.
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